White-label WordPress builds from your Figma.
I help design-led agencies turn approved Figma files into clean, responsive, editable WordPress sites — custom theme, ACF when needed, white-label handoff under your name.
Built for agencies at capacity.
When your team has more approved designs than development time, I plug into your workflow as a white-label WordPress developer. Your client never knows I exist. Your brand stays front and center.
A WordPress build your team can hand straight to the client.
Custom theme development
Pixel-accurate conversion of approved designs into production-ready themes. Hand-coded HTML, CSS/SCSS, PHP — responsive, fast, no template shortcuts.
Content & structure
ACF fields, custom post types, taxonomies, and block-friendly structure where it helps — set up so the client can manage the site without breaking it.
Clean, staged delivery
Well-organised, maintainable code delivered on staging — ready for your team to review and ship under your agency's name and process.
An extra pair of hands
Available for steady overflow and small fixes, not just one-offs — so you have reliable WordPress capacity whenever the pipeline backs up.
I'm Lucas — I've built WordPress from inside an agency, not around it.
Building custom WordPress themes inside US agencies since 2016, in the same kind of fast-moving pipeline you run. I know what a clean handoff looks like from your side of the table, because I've been on it. You get a developer who communicates like part of the team, not a vendor you have to manage.
How it works.
Send the approved Figma and a short scope.
I review the layouts, templates, editability and technical requirements.
You get a fixed project quote — no hourly surprises.
I build the WordPress theme and the editable structure.
Your team reviews on staging and handles the final client handoff.
A few things agencies ask.
Will my client know you're involved?
No. Everything is white-label — I work under your agency's name and never contact your client unless you ask me to.
Do I have to commit to a contract or minimum?
No minimums and no long-term contract. We scope each project and you get a fixed quote before anything starts.
What about time zones?
I keep overlap with US and European business hours, so feedback loops stay fast and nothing waits a full day.
Recent work.
Available on request. I can privately walk you through selected live WordPress builds where I contributed front-end and theme development.
Send the Figma. I'll come back with a quote.
Drop me the approved file or a quick project summary, and I'll come back with scope and a fixed quote.